Malta Joins the Digital Future with Their First Virtual Citizen

Virtual Reality Content around Female Head. Credit: Amelia Rose

VisitMalta.com launched an industry-first virtual citizen program that combines the infinite possibilities of Virtual Reality, Artificial Intelligence and the Metaverse. Their first citizen is named Marija and represents a typical Maltese woman who has all the answers to visitors’ questions about the island’s history and locations.

About the Virtual Citizen Program

Marija is an industry first: a resident of Malta that exists only in digital form. But that doesn’t mean that she is a flat, robotic being with no personality. Marija was intentionally created with traits common to human residents of Malta, including physical characteristics and typical features of the Mediterranean region. She was also given an ancestry that dates back to the time of the Knights of St. John and the British Colonial rule.

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