Namibia: Apps Drive the Business

These days there seems to be an app for everything. Every product or service has been turned into an app and the world can’t seem to function without them. A mere five to 10 years ago we didn’t have apps, we went to a website if we needed anything, or actually went to a shop and spoke to someone or possibly phoned a helpline. It is worth examining why apps are so popular and an intrinsic part of our world.

An app is not just a ‘nice to have for a business, it has major benefits. A mobile app can help users get content faster as information loads faster, give you insights into customer behaviour, and allow for direct engagement with customers. In addition, a mobile app can improve customer service and keep up with the latest trends. They can facilitate more sales and lead to higher levels of customer satisfaction.

By developing a deep understanding of your customer base, an app can craft targeted messaging that will grab their attention and keep them coming back for more. On a more basic level, if we look at Namibia, more people have access to the Internet through a smartphone than through an actual computer. This means, that accessing products or services through an app becomes almost the only way of accessing goods and services.

Almost everyone that has a mobile phone has it with them 24/7, it has become an extension of the person. This is, even more, the case with smartphones and there’s a reason for that, the apps. Simply put, WhatsApp is an app, as are Telegram and Twitter and Instagram, but there are many other apps that bring lots of benefits with them.

Mobile apps load fast: Mobile apps load faster than websites, so your customers can get the information they need right away, saving precious airtime. Users are able to load and receive information quickly on their mobile devices, getting the instant feedback, gratification or result we need and crave in today’s world.