SERENGETI LAUNCHES ITS NEW AUGMENTED REALITY FILTER ON INSTAGRAM

LYON, France (APRIL 21, 2022) – Serengeti® is launching its first augmented reality experience, allowing consumers to both ‘try on’ its sunglasses, as well as experience the brands exclusive lens technology by virtually ‘looking out’ through their proprietary 3 -in-1 lens technology – Photochromic, Spectral Control and Polarization.

To view the full announcement, including downloadable images, bios, and more, click here.

Key Takeaways:

  • Serengeti’s new AR experience allows consumers to both ‘try on’ its sunglasses, as well as experience the brands exclusive lens technology by virtually ‘looking out’ through their proprietary 3-in-1 lens technology
  • In the ‘Try On’, using a selfie view, users can see how each of the five trendy color ways look on their face.
  • By flipping the camera to the ‘Try Out’ setting, users can experience the five lens options which integrates Serengeti’s exclusive 3-in-1 lens technology; Photochromic, Spectral Control and Polarization, which are superimposed into your actual surroundings.

Click image above to view full announcement.


About Serengeti

Serengeti® makes the most technically advanced eyewear available. Serengeti® has been committed to developing the world’s most advanced sunglass lens technology for over 45 years. Then again, innovation has always been inherent in our DNA. With gradually-adjusting Photochromic lenses, natural color-enhancing Spectral Control filters, and glare-reducing Polarization, every Serengeti lens is unique – and every frame is fashionably à la mode. Form meets function with stylish looks that are not only on the cutting edge of the latest fashion trends, but also deliver on uncompromised clarity no matter the activity. All Serengeti styles are available in prescription lenses. To learn more please visit www.serengeti-eyewear.com/us/

About M7 Innovations
M7 Innovations is an NYC-based creative firm that works with brands and executive teams to conceptualize, create, and execute on solutions that leverage Artificial Intelligence (AI), Voice Technology, Augmented Reality (AR), and Virtual Reality (VR). Founded in 2019 by Matt Maher, M7 partners with other tech visionaries and leaders in this space to create unique customer experiences that drive meaningful engagement – ​​from retail and transportation, to lifestyle and fashion. Follow Matt on Twitter (@Mattmaher14) and sign up for his weekly M7 Innovation Briefcovering 3 hot topics in 90 seconds.

Source: Serengeti

Distributed by: Reportable, Inc.

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