LYON, France (APRIL 21, 2022) – Serengeti® is launching its first augmented reality experience, allowing consumers to both ‘try on’ its sunglasses, as well as experience the brands exclusive lens technology by virtually ‘looking out’ through their proprietary 3 -in-1 lens technology – Photochromic, Spectral Control and Polarization.
To view the full announcement, including downloadable images, bios, and more, click here.
- Serengeti’s new AR experience allows consumers to both ‘try on’ its sunglasses, as well as experience the brands exclusive lens technology by virtually ‘looking out’ through their proprietary 3-in-1 lens technology
- In the ‘Try On’, using a selfie view, users can see how each of the five trendy color ways look on their face.
- By flipping the camera to the ‘Try Out’ setting, users can experience the five lens options which integrates Serengeti’s exclusive 3-in-1 lens technology; Photochromic, Spectral Control and Polarization, which are superimposed into your actual surroundings.
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M7 Innovations is an NYC-based creative firm that works with brands and executive teams to conceptualize, create, and execute on solutions that leverage Artificial Intelligence (AI), Voice Technology, Augmented Reality (AR), and Virtual Reality (VR). Founded in 2019 by Matt Maher, M7 partners with other tech visionaries and leaders in this space to create unique customer experiences that drive meaningful engagement – from retail and transportation, to lifestyle and fashion. Follow Matt on Twitter (@Mattmaher14) and sign up for his weekly M7 Innovation Briefcovering 3 hot topics in 90 seconds.
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